Track Information

Track: Digital Marketing

Recently, there has been a significant shift in marketing activities. Emerging digital technologies have shifted companies’ focus from traditional marketing to digital marketing. Consequently, a vast amount of consumer data is available, which could empower marketers to make predictions and forecasts based on historical data and, therefore, plan future marketing activities.

This track aligns with the conference theme, which is the use of big data to shape future digital marketing. In EMCIS 2024 we aim to cover the following themes related to digital marketing.

Topics of interest include, but are not limited to:

• Customer Experience Management
• Customer Relationship Management
• Digital Marketing Strategy
• Service recovery
• The role of Generative AI in Digital Marketing activities
• Campaign metrics and research
• Social media marketing

Track Chair

Azar Shahgholian, Liverpool John Moores University, UK  Email: a.shahgholian@ljmu.ac.uk